Speaking of Project Runway
Did anyone happen to notice the Orbitz commercial with the gay couple? I had to go online to make sure I was seeing things right.
The commercial starts at an airport where passengers have just learned their airplane won't be leaving until the next morning. Then is another episode of our favorite commercial game "Take On Orbitz" hosted by Wink Martindale. In it, two couples must quickly book a hotel room or be stranded at the airport.
The straight couple uses the Yellow Pages while a lesbian couple books on Orbitz.com. The lesbian couple wins and kisses each other in celebration while the straight couple are given nasty green blankets and small pillows.
I was stunned. Not because of the content, because I couldn't believe it took someone so long to think of it.
The last time I saw a commercial with an openly gay couple was years ago for Ikea, and that wasn't received very well. This could be different though.
I think Orbitz has made a bold move.I haven't see this commercial on regular TV yet, and probably won't anytime soon. But it will be intersting to see if the commercial finds a home on Bravo's broadcast television cousin, NBC.
The commercial starts at an airport where passengers have just learned their airplane won't be leaving until the next morning. Then is another episode of our favorite commercial game "Take On Orbitz" hosted by Wink Martindale. In it, two couples must quickly book a hotel room or be stranded at the airport.
The straight couple uses the Yellow Pages while a lesbian couple books on Orbitz.com. The lesbian couple wins and kisses each other in celebration while the straight couple are given nasty green blankets and small pillows.
I was stunned. Not because of the content, because I couldn't believe it took someone so long to think of it.
The last time I saw a commercial with an openly gay couple was years ago for Ikea, and that wasn't received very well. This could be different though.
I think Orbitz has made a bold move.I haven't see this commercial on regular TV yet, and probably won't anytime soon. But it will be intersting to see if the commercial finds a home on Bravo's broadcast television cousin, NBC.
posted by Eric LaRose at
2:33 PM
2 Comments:
I'm baffled: What does using a lesbian couple add to the commercial? Memory retention if anything? ... I'm also curious: Describe the IKEA commercial
By
Nhia, at 8:41 PM
The Ikea commercial was just a couple, both men, talking about buying a dresser or something. It was just a normal couple conversation about picking out a piece of furnature, nothing out of the ordinary, except it was two guys.
As far as the Orbitz commercial, I think it's a way of attracting a bigger share of the market.
By
Eric LaRose, at 9:30 PM
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