Mad Mad Media

Monday, April 16, 2007

Now it’s OK to call Grindhouse a flop

In it's second week in release, Grindhouse - the Quentin Tarantino/Robert Rodriguez double feature - dropped to 10th place, earning only $4.2 million with a grand two-week box office total of $19.7 million (less than The Reaping).
So, what happened? Beats me, but it just goes to show that the Weinstein Co. without the backing of Disney can't release a hit movie. Grindhouse should have been a slam dunk — well, since only major cities had Grindhouse theaters they kind of made a movie about snooker (a concept that only has limited interest because of geography), but with all of the violence, gore and star power (Rose McGowan, Bruce Willis, Kurt Russell) it should have done better than this.You simply can't blame Tarantino, Rodriguez or any of the cast members.
So the failure of Grindhouse, which was in fact one of the best movies I've seen in a long time, falls squarely on the shoulders of the Weinstein Co.
I will never understand how they screwed it up, but they did.

2 Comments:

  • It's a mystery to me, too, because I just loved the movie ... Easter weekend could have been to blame for week one, but those week two numbers are just atrocious

    By Blogger Reel Fanatic, at 3:11 PM  

  • I thought about Easter weekend. I wouldn't have released it then, but there really wasn't any competition. I think that the Weinsteins have been trying to continue their Miramax magic, and they just can't do it. Really, Grindhouse was amazing. It was the first time in a long time I went to a movie and felt like I was seeing something new and different. Maybe that's it. It's not Will Ferrell yelling at the camera. It could be that it was just over everyone's head, but I really have to think that the Weinsteins screwed something up. I, for one, can't wait to see it on DVD. Those missing reels are going to be sweet.

    By Blogger Eric LaRose, at 3:20 PM  

Post a Comment

<< Home